Love ties it all together.

From the earliest days of ideation, research, and development, Laura Viola Maccarone was clear about what she was building and for whom:

Pretties are for anyone who wants serenity and clarity at their fingertips, and they are luxury products. 

After decades in the CPG design space, Laura had come to believe that premium items shouldn’t come at the price of exclusion or unethical production. So, she set out to craft something beautiful, durable, versatile, and sustainably made while ensuring exceptional and human-friendly labor practices.

THE PRETTIES DIFFERENCE

By staying true to her values, Laura managed to disrupt the luxury hair product market.
  • Seeing first-hand the negative environmental impact beauty packaging and products make annually, she pledged to manufacture Pretties using fully sustainable materials, partnering with zero waste facilities in the process. 
  • Though each tie is biodegradable, she made sure they were tough and effective for everyone. Rigorous stress testing proved that Pretties work for folks with all hair lengths, textures, and volumes - even when used during high-intensity movement. 
  • Teaming up directly with creatives and manufacturers from around the globe, Laura makes certain that the people crafting every hair tie are compensated well and treated with dignity. 
  • Family has always been at the heart of the Pretties brand. Our hair ties are manufactured and hand-made by women who support their own loved ones. The logo itself, with its three leaves, is an homage to Laura’s beautiful boys.

“I constantly think about my impact on the world and how I can help make this a better place. I know I’m just one person, so it’s important for me to lead with kindness and inclusivity while supporting an ethical global economy. At the heart of it, I know we’re all one human family.”
—Laura Viola Maccarone

OUR PROCESS

Pretties are hand made by family-owned, women-led teams that employ ethical labor practices. Our supply chain expands access to resources for individuals and communities all over the planet.

Each tie is spun from Bemberg Satin, a soft fabric made out of cotton linters – the (usually discarded) fuzz that surrounds cotton seeds. These are spun in a zero-waste mill using hydro and biomass renewable energy sources, while re-circulating unused materials through byproduct recycling practices. 100% biodegradable fabric ensures that Pretties will return to the earth they came from if dropped or discarded. 

This system results in certified organic, sustainably sourced cotton ties that don’t rotate around strands, and readily glide off of hair when being removed. Silk prevents major crimping and denting when hair is put up.

SHOP THE LAVENDER SET SHOP THE UPLIFT SET

THE NAMESAKE

As for the moniker, Laura researched 450+ brand names throughout the ideation process. Then, during a conversation with a coach and trusted friend, she recalled afternoons with her mother and grandmother as a child. They would ask Laura “do you want to put a pretty in your hair?” anytime they thought she might want to style it away from her face while playing or creating. 

We can be forgiven for not immediately associating luxury with something as simple as putting your hair up, but we should remember that we have the power to make any given moment something truly special.

OUR MISSION STATEMENT

Pretties essential oil-scented hair ties were designed by women-led teams with serenity and accessible luxury in mind – offering durable, earth-friendly, handmade biodegradable products for all hair types and textures.

OUR MISSION STATEMENT

Pretties essential oil-scented hair ties were designed by women-led teams with serenity and accessible luxury in mind – offering durable, earth-friendly, handmade biodegradable products for all hair types and textures.